My designer gives some tips:
My time is split between the 2 worlds of crafting and graphic design. at www.linwoodavenue.com, i am able to let my artistic abilities out as i create one of a kind items for the home. through my day job at www.tiffinmills.com as a freelance graphic designer, i am able to help others achieve their dream of having a beautiful and cohesive business presence. i love helping the small time shop by giving them a look that they love. independent businesses often struggle with their “brand”, which includes logos, stationery, packaging materials, blog headers, etsy banners, etc. having a poor logo or a look that is not consistent is the same thing as going to a party in your pjs – you aren’t putting your best foot forward. your brand is your first impression, if people like the way your etsy or web shop look, they will be more likely to purchase, because they will perceive you as being more reliable. for some it is a scary task to venture into the world of design so i have outlined a few pointers to send you in the right direction…
1. have one logo and one logo only for your business. avoid distorting your logo by stretching of flattening it.
2. stick to the same color scheme for all your material.
3. have professional business cards printed. there are many great online websites out there that produce amazing business cards such as www.4by6.com or www.overnightprints.com.
4. take any photos of your business at the largest setting on your camera as possible. you will need to shrink these files for web and email, but they will come in handy when you need to print anything out. high quality images showcase your product well and after certain items have sold, they might be your only reference point.
5. if you hire a designer, pull together business looks that you like and dislike. let the designer know who your audience is and how you want your business to be perceived - such as “friendly, professional, whimsical, etc. any thoughts and ideas you give the designer will get you one step closer to getting at look you love.
the bottom line is, you have to love your business brand, because you will be looking at it everyday for a long time! and if you don’t love it, chances are the consumer won’t either :)